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How to use your personal brand for lead generation
As part of my role as a brand strategist I'm asked by businesses to host workshops for teams and groups for a number of reasons. One of...
Feb 11, 20244 min read
The six steps between company vision and monetising your brand
It amazes me how many businesses big and small either don't have a clear vision, or have one yet have no idea what it is - largely...
Feb 9, 20245 min read
What are the differences between a product and a brand?
Good question. There are three fundamental differences that distinguish a product from a brand. The experience. A brand focusses...
Feb 7, 20243 min read
Brand marketing ideas for Valentine's Day
Using Valentine's as a marketing opportunity if you don't sell flowers, chocolates or jewellery can be a tricky one and can easily...
Feb 5, 20241 min read
Why Griselda of Netflix fame had the best marketing strategy ever
If you're not rushing to get into your PJs and on the sofa even faster than usual so you can get your Griselda-fix, then you're going to...
Feb 5, 20243 min read
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