
The Visitor Attraction Rail Trip
Survey and Report 2025/26
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What are people saying?
"This is a genuinely outstanding piece of work"
"It's very good"
"It really shows how much heart, intent and graft went into turning that “crazy idea” into something so meaningful for the sector"
"It’s such a wonderful project and a great way to shine a light on what’s really happening across the industry".
"This is absolutely wonderful and so detailed".
"The report resonates because it’s grounded in real conversations, real places and real challenges, and that’s exactly why it matters"
I’m delighted the Black Country Living Museum stop landed so well, they’re a special organisation doing remarkable things"
"Bringing together lived experience, honest operator insight and real data in such a human, accessible way is no small feat, and it really shows"
"The Rail Trip concept is inspired, but it’s the depth of reflection, candour around challenges, and focus on people, experience and value that makes this report so valuable for the sector"






