Need to figure out AI - and fast?

Looking for smarter, faster ways to handle marketing for your visitor attraction, experience or destination?

Whether you’re juggling school holiday campaigns, mapping guest journeys, or trying to wrangle content for the fifth social channel of the week, AI tools like ChatGPT, Gemini, Perplexity and Claude are here to help - not replace you (no panic required), and to make your life as a marketer a whollllleeee load easier.

Welcome to the not-so-scary world of AI for visitor attraction marketers all with real-world examples and actionable strategies.

AI tips, tools and strategy for marketers

This is the problem that AI tools solve for marketers just like you.

Becase let’s face it, marketing a visitor attraction is a joy and a mind-bending job at the same time.

You’re dealing with:

Seasonal peaks and footfall dips
A million content ideas (but never the time to make most of them fly)
Endless questions from visitors and increasing expectations too
A need to stand out in a saturated market - on a wet Tuesday morning in February.

AI tools (LLMs if we're being smart) can help you save hours each week, reduce mental load, and finally get to those projects you’ve been putting off. I'm talking properly help, not like the life-changing expectations you had of that new social media analytics tool which you swore was soo worth the money.

"I wanted to say thank you for your great AI sessions. I used your methods to search my competitors and the services they offer compared with mine. Turns out they're promoting things I do but forgot to tell anyone about. My website has been updated and I feel smug - thanks to you.

How AI tools can help marketers right this minute

🟣 Better Content, Faster
Struggling to make your attraction’s content stand out on TikTok or Instagram? Use tools like my LI B2B Social Media Relevance Checker which is publicly available in the GPT store to check if your posts speak to the right audience.

🟣 Insight-Led Campaigns
Don’t guess what your audience wants - use detailed prompts and deep research in ChatGPT or Perplexity to find out what people are searching for, what they love (and loathe), and where your content gaps are.

🟣 On-the-Fly Research
Need a list of top competitors or trending experience ideas? Customise and try this:
“You are a tourism expert specialising in visitor attractions in the UK. You are looking to quickly review the market surrounding your farm park in Essex. What are 3 emerging trends in immersive experiences for families in the UK?”

🟣 Automated Product Research
Wondering if a self-guided tour app or exclusive VIP experience is worth it? Use custom GPTs to create audience personas, check demand, and even write scripts. Couple with video animation tools like Runway and you're going to launch something brilliant in no time at all.

🟣 Monthly Roundups & Reports
Use your AI tools to build regular insights reports. Set up prompts that track visitor sentiment, industry trends, and ticketing data—ready to present.

Remember! These tools are aids to your brilliant creative brain - everything needs context, nuance, to be checked and critiqued - this is not a copy and paste exercise.

"It was super useful and I am now really excited as to how AI can be a support and enhance my work".

More custom GPTs built just for marketers like you

I've built a load of custom GPTs to help you get started which you can find in the GPT store:

Make my blog post really useful custom GPT.

Help me to find my unique selling points custom GPT.

Make sure I capture everything I need for my video content custom GPT.

Help me to write a brand proposition brief custom GPT.

Create a persona for a brand custom GPT.

Create a brand tone of voice map custom GPT.

Brainstorm new product, service or content ideas custom GPT.

Make my LinkedIn post relevant to my target audience custom GPT.

Brand proposition kick off score custom GPT.

Tips for getting started using AI to improve your marketing

Here are my tips and tricks for getting more from your AI use and prompts.

🟣 Unlearn everything you're used to when it comes to prompting for a Google search which is very instructional, and start asking conversational questions instead.

🟣 Give your AI/LLM a role - soon you'll have a proper AI assistant so it's time to get used to training them to know what their expertise is / which vantage point they need to come at tasks from. For example 'you're a marketing expert with a background in visitor attractions and your focus is on creating content that will engage the family market'. You can make this really detailed.

🟣 Write brilliant prompts. AI models are changing by the day, and inbuilt prompting is really improving as LLMs get better and better and understanding the nuance and context of your questions. But make sure your prompts are really details and give as much of an illustration of what you are looking to achieve and why.

🟣 Always fact check everything - don't get lazy and assume or copy and paste anything. Ever.

🟣 Find the tools that you like before you invest - experiment with the different platforms and modes - there are hundreds that do different things well from research and insights to creative exploration and design. Have fun, play and explore.

Help, webinars and workshops on AI tools for marketing

Ready to Use AI to Grow Your Attraction Brand?

I help visitor attractions, experiences and destinations to sort out the messy middle between what they do and what their customers want.

If you want to make your brand strategy sharper and your marketing smoother (with the help of AI tools), sign up to be the first to hear when my next AI for marketers masterclass (online) will be.

They're a fiver, packed full of real working AI outcomes and examples that you can take away and use straight away to make your marketing role simpler and your ideas smarter.