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VisitBritain domestic sentiment tracker Your guide to how visitors to the UK are behaving - what they're spending, how long they're staying and what they really want from their travels to the UK. https://www.visitbritain.org/research-insights/domestic-sentiment-tracker guid AA Visitor Ready Guide A guide for visitor attractions to operate safely and effectively - and display the official AA visitor ready badge. This is the sign of trust for hospitality and tourism. https://ww

I say this all the time about TikTok for marketing of visitor attractions, experiences, destinations and days out - feel the fear and do it anyway. So if TikTok isn’t already part of your brand marketing strategy, you’re missing out on a massive chunk of situationally relevant attention. With Gen Z driving 40% of travel decisions based on TikTok content, it’s time to get your ducks in a row. Travellers are using TikTok (as well as YouTube, Reddit and AI assistants) more than

It's here, the quick guide to all of the tourism events for visitor attractions, experiences, tours, DMOs, destinations and suppliers. Download the colour and black and white printables and take a look at the event links by month below. You can also find full details of each event and who they're suited best to in my full guide to travel and tourism trade events. Want more travel tech events? Check out this brilliant global travel and tourism tech events and conferences dat

The Budget is out, a littler earlier than Rachel Reeves expected, and obviously we're all talking about the impact on tourism. London is poised to gain the power to implement a “tourist tax” or visitor levy on overnight stays – a fee added to hotel, B&B, or short-term rental charges. This move, backed by Mayor Sadiq Khan and other city leaders, comes as part of a national policy shift to let English cities raise funds from visitors, much like many major tourist destinations.

New to the industry or spreading your wings? If you're an operator (an attraction or experience) wanting to connect with OTAs and DMCs (distribution for your tickets), or a tourist association wanting to partner and collaboration - or anyone working in visitor attractions or destination marketing, here is the most conclusive round up of all of the membership bodies and associations for the sector and what they do. You won't find a better, more helpful guide or starting point.