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Proposed London Tourism Levy or Tourist Tax: Pros, Cons, and Industry Perspectives
The Budget is out, a littler earlier than Rachel Reeves expected, and obviously we're all talking about the impact on tourism. London is poised to gain the power to implement a “tourist tax” or visitor levy on overnight stays – a fee added to hotel, B&B, or short-term rental charges. This move, backed by Mayor Sadiq Khan and other city leaders, comes as part of a national policy shift to let English cities raise funds from visitors, much like many major tourist destinations.
Nov 2720 min read


Memberships & associations: for visitor attraction, experience and tourism destination businesses
New to the industry or spreading your wings? If you're an operator (an attraction or experience) wanting to connect with OTAs and DMCs (distribution for your tickets), or a tourist association wanting to partner and collaboration - or anyone working in visitor attractions or destination marketing, here is the most conclusive round up of all of the membership bodies and associations for the sector and what they do. You won't find a better, more helpful guide or starting point.
Oct 2015 min read


Theme parks: The rising cost of parking on a day out at the UK's leading visitor attractions
You've just totted up the cost of the theme park tickets and its into the hundreds. Then you find out that you've got to park to park on...
Jul 215 min read


How will AI search and AI assistants impact brand strategy for OTAs?
The online travel agency (OTA) landscape has always been competitive, crowded, and constantly evolving. Some would say the lifeblood of the travel and tourism industry, others might challenge that they're a thorn in their side. Whatever your stance, nothing has triggered more profound change or more opportunity than artificial intelligence and the impact of AI on OTAs, AI assistants and generative search. For OTAs looking to stand out and connect meaningfully with travellers,
Jul 175 min read


I'm so over content marketing strategy - what do I do?
That promise/goal/KPI you defined at the start of 2025? “Finally nail our content strategy this year” probably feels… distant. You’re not...
Jul 164 min read
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