Driving Growth for a Social Enterprise with a Big Story
As part of a monthly retainer I support Invisible Cities at brand level, as well as regionally for their city tours across the UK;
Increasing tour bookings through AI visibility and content strategy
Managing social media content strategy growing LinkedIn, TikTok and Instagram
Securing regional and national press coverage including Steph’s Packed Lunch, The Times, The Telegraph and Sky News
Increasing visibility of tours and creating new distribution partnerships including VisitBritain, regional tourist boards, Get Your Guide and TrainSplit
Project managing the launch of Invisible Cities in Aberdeen with celebrity guests including Prince William.
Outcomes:
Increase in tour bookings directly from LLMs including ChatGPT as a result of AI and AEO optimisation strategy resulting in 146% growth in clicks, 279% increase in impressions, 8.4 positions up with key search terms.
Launch of TikTok and 150% growth in social media following
Set up of email marketing strategy with average 41% open rate
What the client said...
"Working with Catherine has been bringing so much results already and we cannot wait to continue working together. She is so professional and fun to work with but also understands us really well. Would 100% recommend."
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