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Uncovering Opportunities & Shaping Brand Voice
I started talking to Ryan about his business on LinkedIn and we arranged to have an initial chat about what he was looking to achieve with the successfully growing venture.
Once we'd uncovered a whole heap of ideas and opportunities around the messaging and personality of the brand I got to work.
The project had three phases - first up, a full brand roadmap audit to understand all of their best bits, parts that could get lost and confused, and ultimately, the true value of the services they offer.
This was followed by a big piece of work to find where the opportunities in the sector and for new business lay. Finally, I created a conclusion content strategy with key messages, tone of voice, content pillars, calendar, assets and advice.
Watch this space for more from Fotaflo as they start to lead the sector for making operators lives easy when it comes to marketing.
What the client said...
Catherine of The Plot is incredible in so many ways. She has been so astute in learning about Fotaflo's vision, goals and how her expertise can support our goals.
She's a careful listener, who patiently gathered a deep and meaningful understanding of Fotaflo, prior to executing work that would make the biggest impact for us.
The content she created was very well aligned with an improved and simplified message for our brand which was exactly what we needed.
I would highly recommend Catherine to other companies who need help navigating the "messy middle" of communicating what you do and what your customers want.
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