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Understanding the messy middle of your brand proposition

You know that fog, that grey bit, the annoying stuff that you always feel is getting in the way of you reaching, engaging and selling to...

Sep 26, 20242 min read

How to measure the impact of your brand strategy

It can be harder to measure the success of brand strategy activities - they tend to be less tangible than performance marketing metrics...

Aug 7, 20244 min read

Catherine Warrilow - taking children out of school during term time

Hi, I'm Catherine Warrilow, and for the past 12 years I've taken my kids out of school during term time. I'm a regular media commentator...

Jul 18, 20244 min read

Travel trade, tourism and visitor attraction industry events

An ever growing list of the events in the travel trade, tourism and visitor attraction industry that you might just want to visit. Skip to... 👉 Trade shows and marketplaces 👉 Memberships & FAM trips 👉 Conferences 👉 Meetups & Communities 👉 US events 👉 Social Enterprises 👉 Media events 👉 Virtual events 📆 Events by month Your guide to all travel and tourism industry trade events. Trade Shows / Marketplaces World Travel Market London (WTM) Hosted at the Excel in London e

Jul 11, 202410 min read

Useful brand marketing terms you won't find in the jargon dictionary of marketing comms

Okay so maybe you do need to know some marketing jargon - your CPAs from your CPUs and your ACPs from your ABCs, buy beyond that, there's...

Jul 11, 20242 min read