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Quick-fix marketing strategies for visitor attractions

Writer's picture: Catherine WarrilowCatherine Warrilow

Updated: Jan 27

You might thing there is no such thing as a fast-fix when it comes to marketing strategy.

And you're right to a certain extent. These aren't like click your fingers fast, but they are ideas that you'll need a manageable amount of time and resource to get over the line, and you can get them done and working in a matter of hours, not days or weeks.


These effective, easy-to-implement strategies can quickly boost engagement and ticket sales for attractions and experiences, especially those who are on the ball with seasonal and themed events to shake up the schedule and keep people coming back for more.


Here are some tried-and-tested tactics that promise results without demanding all hours of your day.


Fast marketing strategies for visitor attractions.


Leverage Social Media Stories

Social media stories should be your best friend for real-time marketing and I'm seeing results go wild especially for Instagram stories - reels have not made them redundant. They're quick to create if you have defined content style, pillars and tone in place - and they can be incredibly engaging if you know who your audience are and what problem you solve for them.

Use them to showcase new attractions, behind-the-scenes content, or flash offers and incentives. The ephemeral nature of stories creates a natural FOMO effect, encouraging viewers to act fast. Don't be shy - put yourself or team members on camera - it's increasingly the case that stories featuring people talking to camera do really well. The beauty is that stories can be rough and ready with little to no video editing, just add captions using the inbuilt too which is fast and pretty accurate, and you're ready to publish.


User-Generated Content

It's a 101 of any marketing strategy. Encourage visitors to share their experiences on their social platforms and tag your attraction. User-generated content not only provides authentic testimonials but also extends your reach to potential customers in the most organic way possible. Content created by visitors can often highlight USPs and content themes that you hadn't previously considered, uncovering value adds that are important to customers and providing ideas for new content that you can create as well.


Email Marketing Automations

Set up email automation as part of your marketing strategies for targeted campaigns. Welcome emails, birthday offers, and pre-visit tips can be automated, saving you time while keeping your brand top-of-mind for customers. Email marketing is having a pretty big resurgence now that we can easily filter and organise emails - as well as the fact that some email marketers have really captured how to add value - and fast. The good news is that great emails should be short and punchy with just one great image and one key call to action. If you have to spend more than 30 minutes pulling it together, you might be over complicating it.


Referral Discounts

This is such an under used mechanic for spreading your brand reach far further. Implement a referral program where current customers can get discounts or perks for bringing new visitors. It's a win-win: your customers become brand ambassadors, and you get new visitors. Keep it simple with an easy to grasp reward and keep it consistent, don't worry if it takes a while to gain momentum, people need to see things a good few times to remember to take advantage.


Partner with Local Businesses

Create partnerships with local businesses for cross-promotion. A local hotel could offer discounts to your visitors, and in return, you promote their business on your channels. The key here is to understand what problem you solve for your customer and therefore what other services will be relevant to them. If it's all about entertaining kids at the weekends, consider school holiday clubs, cafes and hairdressers.


Invest in SEO

You would be right in saying SEO is most definitely not a quick fix, but SEO maintenance should be. Even spending an hour a week to check your website vitals and ensure content is optimised and added to on a weekly basis will drive benefits for the long term. Small wins might include updating your Google Business listing, getting listed on directory websites or adding new blog posts.

Recommended partner: Puglet Digital



Host Special Events

As I said at the start, quick fix marketing activities are all the more easier if you can build them on a strong platform of seasonal activities and events. These will not only attract new visitors and give previous visitors a reason to return. A quick win here would be to capture a load of video content in one go, to the split out into sections for Instagram Reels and TikTok posts. Keep the content really simple, don't worry about repeating the same key messages, the best posts are fast and engaging and raise a smile - with each one building up the excitement on a theme.


Flash Sales

Run flash sales on tickets during off-peak hours or days. Some of the best performing campaigns I've seen clients do have been reactive posts, created in a matter of minutes, for example, if England win their Euros game today, we'll offer 100 1/2 price entry tickets for this weekend.

Again, simplicity is key. Or anyone called Taylor gets free entry for the start of the Taylor Swift Eras tour.


Create evergreen content from reviews

There's no better place than your customer reviews to find fast inspiration for evergreen social media posts. The highlights your customers call out will be exactly the attributes that will attract other visitors, so use those themes as conversational, image based posts and bank a load in one go to keep consistent key messages rolling on your channels.



Quick marketing tactics for visitor attractions


Need help clearing the decks so you can work your magic with some fast marketing activities for your visitor attraction? For these tips to work, you've got to have a brilliant brand strategy roadmap in place so that everything you do is on message and consistent.

Contact me to book a 1-1 for £130.

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