VisitBritain domestic sentiment tracker Your guide to how visitors to the UK are behaving - what they're spending, how long they're staying and what they really want from their travels to the UK. https://www.visitbritain.org/research-insights/domestic-sentiment-tracker guid AA Visitor Ready Guide A guide for visitor attractions to operate safely and effectively - and display the official AA visitor ready badge. This is the sign of trust for hospitality and tourism. https://www.visitorready.co...

I say this all the time about TikTok for marketing of visitor attractions, experiences, destinations and days out - feel the fear and do it anyway. So if TikTok isn’t already part of your brand marketing strategy, you’re missing out on a massive chunk of situationally relevant attention. With Gen Z driving 40% of travel decisions based on TikTok content, it’s time to get your ducks in a row. Travellers are using TikTok (as well as YouTube, Reddit and AI assistants) more than any other...

The Budget is out, a littler earlier than Rachel Reeves expected, and obviously we're all talking about the impact on tourism. London is poised to gain the power to implement a “tourist tax” or visitor levy on overnight stays – a fee added to hotel, B&B, or short-term rental charges. This move, backed by Mayor Sadiq Khan and other city leaders, comes as part of a national policy shift to let English cities raise funds from visitors, much like many major tourist destinations. The levy is...