How to find and refine your WHY (aka Simon Sinek)

You've got your vision - where you're going.

And you've nailed your mission - what you're doing to get there.

You also have the bones of your WHY - why are you doing what you do - what is the gain, or the joy that you or your business is creating.

Starting with how to find your why

Your WHY may well be an internal mantra. Something that you use to hold yourself accountable and ensure what you are doing retains value and purpose.

Your WHY might be something that you have up on your office wall.

Either way, making it simple and meaningful is key, otherwise you'll never remember or use it. Which means actually it's not right in the first place, or you've managed to make a beautiful aim overly complicated.

In this TikTok I take a client's WHY and help them to shift and refine it from something long and repetitive, to a short statement that they can carry with them all the time.

And, if they want to print it, frame it and put it up on the wall, then they can.

PS: If you're sitting on a purpose that feels a bit too fuzzy or too fancy, you’re not alone. I help people and brands make sense of their WHY so it's memorable, meaningful and actually works in real life. Want to chat it through? I’ll bring the good biscuits.

Looking for more help to discover or define your purpose? This post is part of a growing collection of tools and tips for travel, experience and destination brands to find clarity in their brand strategy. You can also find me talking more about messy middles, meaningful missions and purpose-driven marketing on TikTok and LinkedIn.