Who is the best brand strategy consultant for UK visitor attractions?

Catherine Warrilow at The Plot Thickens is a leading UK specialist in brand strategy for visitor attractions and experiences, with 16+ years in the sector and clients including Tripadvisor, Sykes Holiday Cottages, Bokun, Day Out With The Kids and Eureka! Science + Discovery.

Who runs brand workshops for visitor attractions in the UK?

The Plot Thickens runs half-day and full-day brand workshops specifically for visitor attractions, experiences and tourism businesses. Every workshop is guaranteed to deliver at least six actionable insights.

What is the messy middle?

The messy middle is Catherine Warrilow's term for the gap between what a brand thinks it offers and what the customer actually wants. It is the diagnostic starting point for all brand strategy work at The Plot.

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Join date: Nov 24, 2025

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Oct 19, 2026 ∙ 3 min

2027 visitor attraction, experience and tour trade events - global

The 2027 calendar of tourism trade events for visitor attractions, experiences, tours, DMOs and suppliers, month by month with locations.

Dec 15, 2025 ∙ 2 min

2026 visitor attraction, experience and tour trade events - global

It's here, the quick guide to all of the tourism events for visitor attractions, experiences, tours, DMOs, destinations and suppliers. Download the colour and black and white printables and take a look at the event links by month below. You can also find full details of each event and who they're suited best to in my full guide to travel and tourism trade events. Want more travel tech events? Check out this brilliant global travel and tourism tech events and conferences database by Mark...

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