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Meet Stephanie and her Chaos Ducks (a story about personal brand)

I want to tell you about a wonderful woman called Stephanie. She's one of those superhumans who just gets sh*t done. And not just any old...

Jan 232 min read

Bradford as 2025 City of Culture from a tourism perspective

Bradford 2025: A City of Culture Opportunity for Tourism Brands With Bradford crowned as the UK City of Culture 2025, the tourism sector...

Jan 143 min read

2025 visitor attraction, experience and tour trade events - global

It's here, the quick guide to all of the tourism events for visitor attractions, experiences, tours, DMOs, destinations and suppliers. Download the colour and black and white printables and take a look at the event links by month below. You can also find full details of each event and who they're suited best to in my full guide to travel and tourism trade events. 📆 Events by month January ETOA / BIM NFAN (annual conference) BALPPA (AGM) FITUR February The Nordic Marketpla

Jan 82 min read

What is visitor attraction brand strategy?

When it comes to brand strategy for visitor attractions, experiences and tourism businesses, it's all about driving engagement and...

Jan 83 min read

2025 trends in attractions, experiences and tours

We see you 2025... Focusing on trend insights can be pretty divisive. Some feel a bit made up and capitalize on our herd mentality. Others feel very TikTok and are flash-in-the-pan obsessions that focus on quite disposable gains. That said, trends, to a certain extent, drive our industry forward. On a positive note, they challenge us to explore new ways of engaging people and giving them experiences that are new and different. The really great ones encourage people to make su

Nov 23, 202411 min read