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How will AI search and AI assistants impact brand strategy for OTAs?
The online travel agency (OTA) landscape has always been competitive, crowded, and constantly evolving. Some would say the lifeblood of the travel and tourism industry, others might challenge that they're a thorn in their side. Whatever your stance, nothing has triggered more profound change or more opportunity than artificial intelligence and the impact of AI on OTAs, AI assistants and generative search. For OTAs looking to stand out and connect meaningfully with travellers,
Jul 17, 20255 min read
I'm so over content marketing strategy - what do I do?
That promise/goal/KPI you defined at the start of 2025? “Finally nail our content strategy this year” probably feels… distant. You’re not...
Jul 16, 20254 min read
Checklist: 15 Questions to Ask Yourself Before You Write Your Brand Strategy
It’s tempting to dive straight into crafting your brand strategy but before you do, take a pause. Great brand strategies aren’t plucked...
Jul 11, 20254 min read
What is the difference between brand and branding?
Is there a difference between brand and branding, and does it matter? I get asked this a lot — what’s the difference between brand and...
Jul 11, 20254 min read
Brand is a Gut Feeling — So How Do You Make Customers Do What You Want Them To?!
We all know the phrase: brand is a gut feeling as written by Marty Neumeier , author of The Brand Gap . Or do we? If customers are...
Jul 10, 20253 min read
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