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How the LIFT model can help you to fix the messy middle of your brand
If you’ve not heard me talk about it already, let me first introduce the messy middle. It’s where brilliant brands go bad. It's where...
Jun 153 min read
Why the micro moments matter the most in brand marketing
Ever noticed how the tiniest, unexpected moments often stick with you the most? That fleeting sunset from the ferris wheel, or the...
Jun 132 min read
Energy, Insights & Innovation: What people said about Arival Valencia 2025
Even with a power outage , it was a high energy mix of big ideas, bold statements and buzzing conversations. Arival Valencia networking...
May 224 min read
The Ethics of Slum Tourism: Are We Selling Suffering as 'Authenticity'?
What if that thing you booked - the ‘authentic local experience’ was actually exploiting someone’s hardship? Learning to blow a poison...
May 225 min read
AI in travel and tourism? We need to play.
It was great to attend the Travel Massive event hosted by Stripe last week, with a panel of AI evangelists - not surprising as we were...
Apr 86 min read
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