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Brand is a Gut Feeling — So How Do You Make Customers Do What You Want Them To?!
We all know the phrase: brand is a gut feeling as written by Marty Neumeier , author of The Brand Gap . Or do we? If customers are...
Jul 10, 20253 min read
Aligning Your Brand Strategy with the Values Economy
The experience economy is maturing into something more meaningful: the values economy . And far from being a lover of a new buzz word,...
Jul 8, 20254 min read
The do, see, say model and how to make marketing simple
You’re a marketer. You ’re overwhelmed. You are constantly searching for the most simple, sensible and straightforward ways of...
Jun 16, 20254 min read
How the LIFT model can help you to fix the messy middle of your brand
If you’ve not heard me talk about it already, let me first introduce the messy middle. It’s where brilliant brands go bad. It's where...
Jun 15, 20253 min read
Why the micro moments matter the most in brand marketing
Ever noticed how the tiniest, unexpected moments often stick with you the most? That fleeting sunset from the ferris wheel, or the...
Jun 13, 20252 min read
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