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Checklist: 15 Questions to Ask Yourself Before You Write Your Brand Strategy
It’s tempting to dive straight into crafting your brand strategy but before you do, take a pause. Great brand strategies aren’t plucked...
Jul 114 min read
What is the difference between brand and branding?
Is there a difference between brand and branding, and does it matter? I get asked this a lot — what’s the difference between brand and...
Jul 114 min read
Brand is a Gut Feeling — So How Do You Make Customers Do What You Want Them To?!
We all know the phrase: brand is a gut feeling as written by Marty Neumeier , author of The Brand Gap . Or do we? If customers are...
Jul 103 min read
Aligning Your Brand Strategy with the Values Economy
The experience economy is maturing into something more meaningful: the values economy . And far from being a lover of a new buzz word,...
Jul 84 min read
The do, see, say model and how to make marketing simple
You’re a marketer. You ’re overwhelmed. You are constantly searching for the most simple, sensible and straightforward ways of...
Jun 164 min read
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