(Have you lost) The Plot?
Brand strategy for visitor attractions
& experiences
For all the things your visitors are judging you on that you've stopped noticing.
I make life easier for the commercial heads of visitor attractions by looking at all of the customer journey touchpoints you don’t have time to. And, I find the reasons you’re not selling more tickets.”
Covering every step from 'where shall we go?' to 'where do we queue?'.
For attractions & experiences shifting, adapting and growing.
I'll find the opportunities that are buried in your strategy and give you easy ways to action big ideas in simple ways.
"She gave the best talk we've ever heard & permission to think more radically"
"Big strategy made simple and actually doable - what we've been hunting for"
About Catherine Warrilow
I’ve worked in travel and tourism for all the years, for OTAs, attractions, destinations, DMOs and travel tech brands.
With the luxury of having seen this insanely special industry from all corners - days out, destination, tourism associations and the tech that connects it all together, I’m in a great position to uncover how your brand proposition could be more joined up.
I help brands to create practical, actionable roadmaps and find the hidden opportunities and challenges so you know exactly where to focus your time and effort.
Arival speaker, UKInbound member, second-opinion giver and secret WTM lover.
I'll find the opportunities hiding in your brand strategy
The Brand Scorecard
• Two hours on the stuff you're too busy to tackle.
• The things that mean you're not selling quite so many tickets
• A clear scorecard delivered as a PDF.
• A practical plan for heads of strategy, commercial or brand.
• Optional one hour walkthrough for £175.
£495
The Brand Roadmap
• A conclusive review to clear the clutter and noise.
• Uncovers the opportunities you're missing.
• Reach more people, sell more tickets, grow commercially.
• Gets your team aligned behind a renewed vision.
• Includes an in-person presentation.
• Condensed version for SMEs and charities from £3,250.
£7,000
The View from the Queue
• Five days fully immersed in your business.
• A complete roadmap for brand growth addressing every single consumer brand touchpoint.
• Future proofing built in.
• For new leadership, a business in transition or one in trauma.
• Includes a team presentation and practical workshop.
£10,950
Add on services
• 1-1 support sessions £175.
• Brand Scorecard walkthrough £175.
• An added day on site £1,250.
• "Half day in person practical working session £1,500.
• Event speaking and workshops from £2,000.
Add to any product
I am that person who can find the opportunities hiding in your brand strategy.
Practical, actionable insights and a clear step change.
Whether you just need a fast overview of the immediate opportunities that you can't quite see, or a full on review and insights for every touchpoint your customer is judging you on - I've got you.
Meeting & speaking
9
June '26
Biaza Annual Conference
SOLD OUT!
23
June '26
BALPPA Summer Experience
In Copenhagen
25
June '26
Travel Massive Innovation Pitch Night
Listen to scale ups pitch their brilliant business ideas
10
Sept '26
UKInbound Inspire
More info coming soon
16
Sept '26
Women in Travel Awards
Hosted in Utrecht
Projects & Reviews
You need someone who knows the industry and quirks inside out to take stock of every single brand touch point your customer has and judges you on. From first impressions to buying a ticket, reviews and images - to overlooked issues and buried opportunities, I'll put together a ridiculously conclusive review and present it back with findings and recommendations, working with the whole team to prioritise what comes next.
Workshops & Classes
You're ready for change and growth and you want someone to facilitate that conversation and get the team fired up. Whether it's a review of specifics like your vision and mission, or content strategy and personality, I create tailored workshops and masterclasses that are fast, discussion based and always result in new ideas, opportunities and optimism. From 2 hours to a full day based on your style, team and objectives, people always leave with new focus and motivation.
Speaking & Events
I'm a regular speaker at Arival, as well as The National Attraction Marketing Conference, British Travel and Tourism Show and British Educational Travel Association. Want me to bring a straight talking, hack-packed session to your event or conference? My signature topics from The Messy Middle and Situational Relevance are really popular and can be tailored to your specific audience or theme.
Coaching & Mentoring
I offer a small number of 1-1 coaching and mentoring sessions, sometimes subject to a short waitlist. These sessions are reserved for owner-founders and leaders in growth or transition. Sometimes we work to a set agenda and tackling tricky subjects, other times the conversation is free-flowing and cathartic - you choose, and between us we free up your mental capacity and make decisions.